CLIMATEC NNECT
AN INNOVATIVE AND INTERACTIVE PLATFORM FOR CLIMATE EMPOWERMENT
JOIN THE STEPS TO CHANGE CHALLENGE!
Take part in an easy and fun challenge to incorporate sustainability into your regular routine. No need to be an expert or an activist to make a difference for your global home and your personal health!
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OUR MISSION
EMPOWERING INDIVIDUALS TO BE A SOLUTION TO CLIMATE CHANGE
70% of Americans say they are worried about climate change
but only half think it is harming Americans right now.
The science is clear.
Our planet is warming at a dangerously alarming rate and humans are the cause of it. Ecosystems are devastated, agriculture is disrupted, natural disasters are intensifying, and communities around the world are disproportionately impacted by the harmful effects of global warming.
But there's another problem.
While many acknowledge climate change is a concern, few are motivated to take action. Three key psychological barriers stand in the way of behavioral change: distance, doom, and dissonance.
Distance - Climate change is slow and seems far away - another country, another generation.
Doom - Discussions on climate change are often fear-inducing, uninspiring, and discouraging.
Dissonance - A lack of actionable steps leave us feeling disenfranchised and hopeless.
The status quo is inaction. Many of us want to do something and play our part, but we don't know where to start. Individual actions shape communities, and thereby society. As these barriers, behaviors, and habits continue to persist, so will climate change.
Becoming the solution.
ClimateConnect strives to educate, encourage, and empower individuals and communities to take part in the fight against climate change. We are committed to partnering with climate leaders and experts across industries to develop actionable and equitable solutions for meaningful impact. By reframing the approach and enriching the discussion surrounding the environment, we seek to uncover personal connections to climate change and inspire individuals to engage in long-term, lasting habits. Individuals collectively hold the power to be a solution to climate change, and in doing so can demand action from business and political leaders. Focusing on action and opportunity, ClimateConnect is a platform to put power back into the hands of individuals, one small step at a time.
EDUCATE
ENCOURAGE
EMPOWER
CONTACT
CITATIONS
“Americans On Climate Change.” Climate Chat, www.theclimatechat.org/americans-on-climate-
change.
Climate Chat discusses some key facts and trends surrounding how Americans view climate change and the psychology of climate change. While seven in 10 Americans view climate change as a concern, less believe it is an immediate concern due to various psychological barriers, such as perceived threat and abruptness.
Coppola, Michela, et al. “Feeling the Heat?” Deloitte Insights, 12 Dec. 2019,
www2.deloitte.com/us/en/insights/topics/strategy/impact-and-opportunities-of-climate-change-on-business.html.
Information in this article published by Deloitte shares results of 1,200 CFO surveys regarding corporations’ measures against climate change. The findings demonstrate some of the key corporate priorities, including that businesses are pressured by social movements and consumer preferences, as well as that corporate trends are moving towards acting against climate change.
Leiserowitz, Anthony, et al. “Climate Change in the American Mind: April 2019.” 2019,
doi:10.31219/osf.io/3bwj8.
This report displayed how their latest national survey finds that many Americans are worried about global warming and its extreme climatic impacts. The number of people being affected by extreme weather is drastically increasing.
Ritchie, Hannah. “Where in the World Do People Emit the Most CO2?” Our World in Data, 4 Oct.
2019, ourworldindata.org/per-capita-co2.
Information provided based on the CDIAC: Global Carbon Project shows the per capita emissions of CO2 around the world. As of 2017, the typical American’s annual per capita carbon footprint is more than 3 times the world per capita average.
Schiffman, Richard. “How Can We Make People Care About Climate Change?” Yale E360, 9 July
2015, e360.yale.edu/features/how_can_we_make_people_care_about_climate_change.
In an interview published by the Yale School of Forestry & Environmental Studies, Norwegian psychologist Per Espen Stoknes discusses why so many people remain unconcerned about climate change, identifying five main psychological barriers: distance, doom, dissonance, denial, and identity.
UCS "Climate Disinformation" 2020, Union of Concerned Scientist, 2020,
https://www.ucsusa.org/climate/disinformation.
Information provided by a non-profit organization made of 250 scientist, analyst, policy, and communication experts that informs the public on common misleading information regarding climate change and sustainability.